Overview
This was an internal project brought to life at Deloitte Digital USI — aimed to develop a Q&A platform to bridge the knowledge gap created by the transition to remote work during COVID-19 lockdowns. Co-leading the product, I conducted research, conceptualization, and design of an MVP that facilitates knowledge sharing within the firm. The platform connects those with expertise to those seeking information, effectively recreating the collaborative environment of in-person work in a remote setting.
Role
Product research
Product design
Product pitch
Team
1 × product manager
2 × product designer
1 × visual designer
2 x developers
Year
2022
Process
The Challenge
Transition into a remote work setup had splintered our connections and moved us to private workspaces. Biases and fatigue from using isolated channels on platforms like Microsoft Teams were evident amongst our teams and there was a need to reconnect people and facilitate knowledge sharing between experts and information seekers.
The Approach
To validate our hypothesis, we conducted comprehensive research involving:
Various professions
Different career levels
Multiple locations
This approach ensured a thorough understanding of the problem space and user needs.
Key Insights
Our research revealed several critical findings:
Employees were hesitant to ask questions in open forums
Difficulty in identifying peers with specific expertise
Intrinsic motivation within the community to help others
Current methods of seeking and sharing knowledge were isolated
Recurring queries often burdened a single person with multiple requests
Solutions
Based on our insights and prioritization, we developed an MVP with the following key features:
Personalized Feed
Sort questions by trending, unanswered, and recently asked
Filters based on followed tags and topics
Advanced Search
Real-time filtering of possible duplicates based on keywords
Prompt-based search features
Streamlined Question Posting
Cues to help users create detailed queries
Relevant tag selection for improved searchability
Minimized clutter with exhaustive tag buckets
Optimized Answer Interface
View posted questions, comments, answers, and related questions
Commenting and answering features designed to minimize non-conclusive responses
User-Friendly Profile Management
Lightweight profile format with minimal customization
Easy notification preference management
Reward System
Platform rewards for productive activity
Post-MVP plans for event-based badges to encourage healthy participation
UX wireframes (selected)
UI designs (selected)
Design system components (selected)
Outcome
The MVP was successfully deployed and utilized across 3 different studios in India, effectively bridging various communication gaps. The platform had proved to be a stepping stone in initiating in-house product endeavors, eventually being shelved to utilize resources on other projects.
Future development plans included:
Addressing development constraints
Refining the reward system
Exploring smart contract integrations
Optimizing the initial deployment model
Implementing event-based badges to foster a healthy community presence