CREWJOY AI

PRODUCT / 2023

SERVICE DESIGN / PSYCHOLOGY / RESEARCH / AI / PRODUCT DESIGN

OVERVIEW

Crewjoy is a startup focused on improving human connection, collaboration, and culture in remote and hybrid organizations. Their unique approach combines AI-powered SaaS products with hands-on facilitated services. I embarked on the project as a part-time product designer focusing on service design and customer engagement aspects. My primary outcome involved providing data-driven recommendations across the funnel to enhance overall product experience.

KEY INSIGHTS

HIGHLIGHTS

Crewjoy needed to make its product more user-ready
Expanding social presence was crucial for increased user engagement
Faster, smaller failures were preferable to larger ones
B2B approaches could help stabilize product reach at scale

PLANNING

Over a 12-week period, I conducted:

In-depth user interviews
Business requirements analysis
Visioning workshops with the business team
Early product impression evaluations

The project aimed to identify potential gaps, opportunities, and limitations for Crewjoy during its early stages

WORKSHOPS & USER VALIDATION

Interviews involved around 10-12 potential end-users, a mix of managers, new and tenured employees, and even neurodivergent individuals working at various firms.

The goal of these interviews was to deconstruct their experience as collaborators in teams and organizations they have worked with. This included aspects like work rhythm, knowing the people, check-ins, struggles, individuality, communication channels, growth and feedback, and overall impressions. It informed Crewjoy’s envisioned path for its users.

OUTCOME

INSIGHT MATRIX

This is where it all comes down. Finding affinity between the business vision and user insights, a mammoth of a matrix that not only captures all the insights but highlights the correlation with various stages of the journey, and the potential value/impact of each insight. I took it further by brainstorming high and low-effort concepts to address those insights.

Too giant to fit on this page, the matrix helped Crewjoy plan out the next set of features for development and overarching steps for the rest of the quarter.

DESIGN EXPLORATIONS

AI-POWERED COMMUNICATION TOOLTIPS

Crewjoy’s product had solutions to help team members of an organization better understand each other’s working style.

This concept focuses on 1 of 3 profile highlights "talk with me" which helps users understand a team member's communication preferences, and suggests message starters generated by AI.

PERSONALIZED CJ REPORT

A simple quiz to help potential customers quickly assess how Crewjoy can empower their organization, while also generating valuable data for Crewjoy and building credibility.

CJ PASSPORT

A portable, shareable version of a user's Crewjoy collaboration profile, allowing full ownership of their data. This is valuable to the users who may be switching jobs or simply quitting the organization.

CURRENT STATE

By the end of the 12-week project, Crewjoy had already:

Posted over 50 articles
Established their social media presence for marketing
Initiated discussions on B2B approaches for scalable product reach

The deliverables, including the customer journey map, insights matrix, and conceptualized features, provided Crewjoy with a clear roadmap for product development and strategic growth.

Moving forward, Crewjoy is currently:

Expanding product features and offerings
Conducting internal tests with acquired organizations
Raising awareness about AI and team building through content marketing and workshops

This project laid the foundation for Crewjoy to create a meaningful product that addresses the unique challenges of remote and hybrid work environments while fostering stronger team connections.